Top Affiliate Marketing Statistics for 2023

It will not make any sense if every person becomes an affiliate, percentage of every product becomes an affiliate commission which pushes the prices up. I have lost so much money for some unfortunate circumstances. Things are becoming difficult both publicly and privately.

Subscribing to one network might have worked in the past, but not anymore. Additionally, a recent study from Rakuten Marketing, one of the world’s biggest affiliate networks, revealed that 90 percent of publishers rely on two or more affiliate programs. Affiliate marketing trends from Master Blogging reveal that over 65% of affiliate marketers connect with their customers on social media.

Affiliate marketing spend has an annual growth rate of 10%.

Top-end affiliate marketers earn a combination of up to $87,000 p.a. Meanwhile, low-tier affiliate marketing managers typically earn from $35,000 annually. Revenue from affiliate marketing has steadily increased over the years as eCommerce continues to grow in popularity.

  • We asked our respondents whether they had increased content output over the last two years.
  • The affiliate or advertiser – The affiliate can be either an individual or a company that markets the seller’s product to potential consumers.
  • Affiliate programs are responsible for 30% of advertisers’ entire sales.
  • Revenue in the affiliate marketing industry as a whole is still very much driven by consumer goods.
  • Although this is lower than the other options, it connects with audience relationships – influencers use their audience to distribute content relating to a brand.

One of the largest affiliate networks, Awin, reports that its affiliates earned a combined $1.3 billion in affiliate commissions last year. Even when divided between their 240K+ affiliates, that’s a decent amount. And it’s worth noting that analyzing affiliate statistics an overwhelming majority of affiliates never generate any sales. In all affiliate programs and networks, a small percentage of the affiliates end up driving almost all sales. With that in mind, the $1.3 billion sounds even more impressive.

Awin Worldwide

Content and blogs generate almost 40% of affiliate publisher commissions in the U.S. The top 5 categories that affiliates promote are computer and electronics (40%), clothing/apparel (41%), online services (30%), accessories (29%), and beauty (28%). Business (25%) and marketing (20%) are not far behind, however, both ranking in the top 10 categories. The report provides valuable information on the production costs, supply chain dynamics, and raw materials that are essential to the Affiliate Marketing Platform market. It also analyzes the impact of COVID-19 on the industry and provides recommendations on how businesses can adapt to the changing market conditions. The report identifies key market restraints, such as economic constraints in emerging countries and business market obstacles.

affiliate marketing industry report

By working with a seller, affiliate marketers can gain a passive, yet highly lucrative, income stream. On the other hand, vendors can take advantage of the rising influence of content creators to access new markets and audiences with little to no effort required on their part. In 2020, affiliate marketing is a clear win-win situation. Are you an up-and-coming influencer or content creator with a growing audience? Or, perhaps you’re a lifestyle brand, e-commerce store or small business looking to reach a new market and drive more sales.

Affiliate Marketing Industry Statistics

Other companies may find that the best way to integrate an affiliate marketing channel is by being highly selective with the affiliates they let represent their brand. For some companies, affiliate marketing works best as a joint venture. Consider pairing your offer with a similar offering from a complimentary company. That is nearly double that of the runner-up —telecom and media —which contributes 24% of the affiliate revenue, while travel and leisure add 16%.

affiliate marketing industry report

YouTube has also implemented stricter rules for channels targeting children after concerns about the suitability of some content. Several influencer platforms have recognized this area of concern over the last few years and implemented tools to discover and deter influencer fraud. This may be one of the reasons that this statistic has gradually fallen over each of the last few years. We must also remember that these figures exclude brands that opt to use someone else’s technology to carry out much of their influencer marketing for them). We saw above that 75% of our survey respondents stated that they track sales from their influencer campaigns. Therefore, it should be no surprise that a similar number (71%) also measures the ROI from their influencer campaigns.

Data shows that the vast majority of merchants are more than happy with the results of the affiliate marketing programs they invested in. This marks more than double the publishers who are satisfied with the revenue generated through affiliate marketing. Affiliate marketing statistics show 73% of merchants believe affiliate marketing programs meet their revenue expectations. For those who may already have an established brand, one way to integrate affiliate marketing is through an affiliate network or marketplace.

Latest Trends in Affiliate Marketing

However, it’s also quick to point out that some affiliates have much higher conversion rates. Affiliate marketing statistics indicate that the average conversion rate is 0.5% to 1%. Affiliate marketing spend has an annual growth rate of 10%.

A close second are publishers within the 25 to 34 age group at 28%. Other affiliate marketer age groups include 45 to 54 (22%) and 55 to 64 (9%). On the lower end, 5% of marketers are 18 to 24, while 3% are above 65 years old. Affiliate marketing spend not only continues to increase in the U.S.

affiliate marketing industry report

83% of advertisers recruit new affiliates by searching within affiliate network dashboards. The term «affiliate marketing» is searched approximately 108,800 times every month in the USA. When choosing which affiliate program to join, it might be worth checking how much of the merchant’s total traffic originates from mobile devices. That is, if you’re generating mobile traffic with your promotions. A merchant whose website drives only desktop traffic wouldn’t be an ideal choice in that case.

Organic search has a 53% traffic share on average across industries

According to Investopedia, just about 9% of affiliate marketers today make more than $50,000 a year. It’s critical to know that there is a significant difference in earnings between the various types of marketers. Those who make more than $50,000 annually comprise as little as 9% of all industry professionals. Some of the most prominent affiliate marketers make millions, according to statistics and trends. Over 65% of affiliate marketers connect with their customers on social media.

Your site looks great, and I can see you’ve already placed some banners, so I assume you are already an affiliate. One thing I can tell you is, you’re selling pet products yourself as an e-commerce owner, but you’re also promoting your competitor’s site on your very page, i.e. confusing. Perhaps you can come up with a product range that you cannot sell yourself on your site, and sell that as an affiliate.

Affiliate Marketing Averaged 9% of Marketing Budget Allocation in 2021

Google Trendsconfirm thatrecent years have seen tremendous growth in the popularity of the search term. … to incorporate the statistic into your presentation at any time. To use individual functions (e.g., mark statistics as favourites, set statistic alerts) please log in with your personal account. We streamline your marketing data so you can focus on the insights. Other affiliate activities included, for example, visiting voucher code and loyalty websites or consulting expert websites and independent blogs. In the chart above, we see global search interest over the past 5 years.

In the past, many people who became affiliates were traditional bloggers or media publishers. They had websites they could use to promote and review affiliate products. They generally tried to earn an income from different sources, so would promote multiple affiliate brands from a range of popular affiliate programs, and even competing products. By region, the global affiliate marketing market is categorized into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. Wherein, North America is holding the largest market share of over 40% in 2021 and the region contributed a revenue of $8,061.4 million in the same year.

Giving free gifts to entice customers are becoming the norm. I’m guessing more people are starting to work online full time so they have more time to focus on. While people like me trying to spend our spare time are being left behind. Very interesting post, I understand how thousands of people out there make money through affiliate marketing.

Nearly ¾ of Marketers Prefer Using SaaS Platforms for Their Affiliate Marketing Rather Than Affiliate Networks

Based on Impact’s benchmark report, the average order value in 2021 increased by 15% on Black Friday, 20% on Thanksgiving, and 23% on Cyber Monday, compared to the year before. Similarly, affiliate partners’ payouts grew 21% on average during the same late November shopping season in 2021 when compared to the previous year. Consumers want to play it safe and avoid overpaying for products online.

Product level payment and tiered incentives are substantially less common. Software platforms specifically focused on the Affiliate Marketing industry raised in excess of $300 million in 2021 ($303.4 million). Nearly half of these services/companies are based in North America, followed by APAC , Europe , and Africa . Is your business equipped to handle the challenges that…